Tom chose to write a letter to his local heating and A/C business because he had such a positive experience with them. When Tom first went and walked through those doors of the heating and A/C business, he did not know a single thing that there was to know about heating and air conditioning. But there was no need to worry about that because the local Heating and Air Conditioning specialists were there to help him. They knew everything that he needed to know about Heating and cooling and it did not matter how numerous questions he asked them. Tom could ask them a million questions and they would have answered every single one of them. Other times he would have just given them a phone call and thank them, however there was something about writing a handwritten letter that just felt more personal to Tom. When he moved up there he was looking to get a brand new air conditioner for his condo but Tom had no idea what to choose. The amount of options that he had were overwhelming and he had no idea what it was that he could pick from. It wasn’t until Tom talked to some of their heating and conditioner workers and he explained his situation that they told him which heating and air conditioner would work best for his situation. It is because of them that he was able to walk out that same afternoon with an air conditioner and feel confident in his decision. That was just not something that Tom often can do. It has been by far one of his best experiences with heating and A/C suppliers yet.